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The Performance Factors of Clubfitting
 Tom Wishon said: After spending over 30 years in golf club design and clubfitting research, I am absolutely convinced that every golfer can play better and enjoy the game more by being accurately fit into golf clubs which are custom built to offset the swing mistakes and enhance the correct swing moves of each individual golfer.
Since 1981, I’ve taught thousands of clubmakers the correct principles of custom fitting. In turn, I have received countless phone calls, letters and e-mails from clubmakers as well as their clients who realize the best set of golf clubs will never be bought in standard form, off the rack from a golf retail store.
Real improvement through custom clubfitting requires consultation with a trained clubmaker who knows how to translate each golfer’s need for game improvement into direct changes in the specifications of the golf clubs which address each area of improvement.
Tom states in his book, Common Sense Clubfitting: - that all of the possible game improvement desires of golfers can be summarized in the following ways:
1. I want more Distance
2. I want to improve Accuracy
3. I want to improve shotmaking Consistency
4. I want to change the Trajectory of my shot pattern
5. I Want to Improve the Swing and Impact Feel of my Golf Clubs
I Want More Distance
Primary Specifications for more Distance
Clubhead Loft Angle
Club Length
Club Swingweight or Moment of Inertia
Woodhead Vertical Face Roll (Driver only)
Club Total Weight
Shaft Weight
Secondary Specifications for more Distance
Clubhead Moment of Inertia
Fairway woodhead Vertical Roll
Clubhead Center of Gravity Location
Full Set Make-Up
Shaft Primary Flex
Shaft Bend Profile Design
Clubhead Face Design
I Want Better Accuracy
Primary Specifications for Accuracy
Woodhead Face Angle
Iron, Wedge and Putter Lie Angle
Club Length
Secondary Specifications for Accuracy
Clubhead Hosel Offset
Shaft Torque (woods)
Clubhead Moment of Inertia
Club Total Weight
Full Set Make-Up
Grip Size
I Want to Improve Shot making Consistency
Primary Specifications for Consistency
Iron, Wedge and Putter Lie Angle
Woodhead Face Angle
Club Length
Club Swingweight or Club Moment of Inertia
Full Set Make-Up
Secondary Specifications for Consistency
Woodhead Vertical Roll Radius
Iron and Wedge Sole Angle
Iron and Wedge Sole Width and Sole Radius
Clubhead Moment of Inertia
Shaft Weight
Grip Size
Club Total Weight
I Want to Change the Trajectory of my Shot Pattern
Primary Specifications for Trajectory
Clubhead Loft
Driver Head Vertical Roll Radius
Secondary Specifications for Trajectory
Clubhead Loft
Clubhead Hosel Offset (wood, hybrid)
Clubhead Center of Gravity Location
Shaft Primary Flex
Shaft Bend Profile
Fairway Woodhead Vertical Roll Radius
I Want to Improve the Swing and Impact Feel of my Golf Clubs
Primary Specifications for the Swing and Impact Feel of the Golf Club
Grip Style/Type
Grip Size
Club Swingweight or Moment of Inertia
Full Set Make-Up
Shaft Weight
Club Total Weight
Secondary Specifications for the Swing and Impact Feel of the Golf Club
Club Length
Shaft Primary Flex
Shaft Bend Profile
A Qualified AGCP professional clubfitter will approach the custom fitting session by first determining which of the areas of game improvement are most important for each golfer – Distance, Accuracy, Consistency, Trajectory or Feel. Then by  measuring the “Primary” and “Secondary” effect specifications on the golfer’s existing set, the clubmaker can reference these specifications for the desired game improvement areas above, and know how much improvement IS possible for the golfer to achieve in an accurately fit set of custom made clubs. The clubmaker then proceeds to guide the golfer through a series of measurements and tests which combine with the clubmaker’s assessment of the “Primary” and “Secondary” design specifications, to determine the exact specifications for the new custom fit set. Only your qualified AGCP fitter and builder can build to the exact specifications you require. You can’t buy this degree of custom fit clubs off the rack or from any catalog. You will find that your AGCP fitter will have the quality products to equal or surpass any on the market. Most of the quality products you are familiar with are manufactured in the same foundries that your AGCP fitter’s products are manufactured. Your AGCP fitter and builder will spend more time and build a better set of clubs than the assembly line building of the mass produced products that are so highly advertised. They are simply built to a higher standard, just like the NASCAR Chevys are built better than the mass produced versions made on the Chevy assembly line.
That’s real custom fitting, and that is a major reason why custom fit is better than standard off the rack clubs every day of the week, and for every single golfer.
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